We don't just look at products you can find on Amazon - we look at other retailers and independent stores to make sure we give you a definitive answer on what the best products on the market are.
With hundreds of breeds, various lifestyles and divergent priorities, everyone has different needs for the products they're looking for. We made sure to take all of those account, and give recommendations for each.
Even though we're the experts, we also take into account the experiences of thousands of pet owners that have come before us & used the products out themselves. Our experts' opinions are important, but yours are too.
Not every product on the market is a winner. Honestly, most aren't. We don't sugercoat our reviews of products that we don't think you should buy.